Lost luggage, lost voice

I landed at Heathrow in August 2022, grey drizzle in full performance mode and two suitcases groaning with “power” dresses from my old life. Back in Kazakhstan, I’d been the wedding-industry wunderkind size-UK 10, bilingual, and booked solid. London, however, couldn’t care less. Overnight I lost my title, my client list, and, annoyingly, my waistline. A seven-croissant surplus nudged me to UK 12, and every zip mutinied.

Each morning I auditioned for “Former Successful Me,” and each morning my clothes booed me offstage. The epiphany came in a fitting room where I swallowed pride, grabbed the trousers one size up, and fastened the button without a struggle. The exhale that followed was louder than the hand-dryer. Note to self: liberation sometimes begins one label higher.

Dress for Success: the unexpected mirror

Still job-hunting and marinating in self-pity, I heeded my mum’s Soviet-era wisdom: “If you can’t make yourself useful, be useful to someone else.” I signed up to volunteer with Dress for Success London hem-pinning, pep-talking, the works.

My first client there was Aisha, a warehouse-supervisor hopeful whose hoodie swallowed her voice. We slipped her into a charcoal blazer and a marigold blouse (a bold nod to her warm undertone), practised handshake-plus-pause introductions, and watched her posture reboot. In the mirror Aisha saw possibility; behind her, I glimpsed mine. Helping her stand taller muted the critic in my head. Serve others; overhear your own rescue plan.

Colour as life support

Next came a deep dive into colour analysis, where I discovered my power palette: deep autumn espresso, petrol, aubergine, merlot. The first day I wore a chocolate brown blouse, my cheekbones clocked back in and the under-eye gossip vanished. Sticking to that palette also turned me into an accidental minimalist; if a shade isn’t autumn-approved, it never sees the till. My bank card sent a thank-you note.

Promoting the new chapter

Clients didn’t fall from the sky; I hustled. Instagram reels on tonal trickery, TikToks on sizing-up sanity, LinkedIn lives about colour psychology breadcrumb content that led the right women home.
• Mira, a mum freed by nursery hours, booked a full transformation. Three months later she strode into her first networking event in rust-red wide-legs and a grin two tones brighter than her lipstick.
• Elena, fresh from cancer treatment and wrestling post-steroid curves, traded hospital greys for mahogany knits that warmed her skin and her spirits.
• Sofia, owner of a Canary Wharf tuition centre, feared her fuller figure whispered “start-up chaos” rather than “director material.” Structured jackets in deep-teal and tobacco said otherwise; local investors agreed.
• Jade rang me on the day she planned to end her own story. One wardrobe edit and a capsule of moss-green and copper later, she cried for a very different reason: “I finally recognised the woman in the mirror.”

Clothes didn’t rescue these women; they simply handed them the microphone.

*Names changed to protect individuals privacy. 

BIO; Evgeniya Preimane is a London-based transformational stylist and colour-analysis expert. After swapping UK 10 for 12 and reviving her confidence through deep-autumn hues and charity styling, she now equips women—from new mums to business owners—to dress the lives they’re stepping into, not the ones they’ve outgrown.